Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m on the internet answering your questions about internet marketing. Do you have a question? Email to question@searchermag.net and I will answer it for you if I haven’t answered it already. Today’s question comes to us via Google Partners Exam. Google Partners Exam asks, why did my AdWords campaign go over it’s daily budget? Great question. One hundred times, hundred different forms. It’s a surprise, we thought we made a deal with Google to spend only spend this amount per day goes over why did that happen. You know. So honestly Google is not making a mistake. Or you know, what it really turns out to be is that Google is calculating this budget differently than you. You think, okay 10 dollars a day, that’s exactly what it’s gonna spend. It’s not actually accurate right. So, here’s Google calculates the budget. Google takes your 10 dollar a day budget and multiply it by 30 to get a 300 dollar monthly budget right. So if you spend you know less in one month, right, or one day. Less one day. Let’s say, 5 dollars, 7 dollars one day, Google’s gonna try to bump that up or commonly you wanted to pause on Saturday’s and Sunday’s and you kinda feel like you did not convert very well. Okay when you did that, Google still gonna try to spend 300 bucks per month, you know you are running on 5 days. So it’s gonna actually you know try to spend your weekly budget in those 5 days. All of these is a little bit confusing then all you really need to know is that Google is gonna spend whatever 30 times your daily budget is per month and it’s rarely gonna go more than a couple of cents above that. Maybe a dollar or two but, they’re really gonna convert that daily into monthly and the daily is there for your convenience. So that’s the answer to why your average campaign went over the daily budget. Do you have a question, send the question@searchermag.net. Thanks and see you next time.
