Hi, I’m Aaron Opfell founder and owner of Searchermagnet. And if you are on this page, you are wondering, what is the value of a Google Adwords consultant, and how can it benefit me? Well, a Google Adwords consultant is one of the three things. So first of all, they’re certified. Secondly, they have general or topical experience and thirdly, they have specific experience. So, one of that a second. The certification if two fold. One, they should be individually qualified. They should have a split badge or they should have a record on Google Partner page saying that they are qualified in Adwords. What is that mean? It means they have some making relationship with Google minimum level the client they served so on and so forth. Next is that this person should work for a Google certified agency. So you have the individual level and company level. Company should be a Google partner right. It is where the individual is an Adwords qualified. The parent company is a Google Partner company. So, these two certifications together should be the first gauge of your Adwords consultant. Secondly, they should have general experience in search marketing. To say that they should understand the general process of you know writing an Adwords as copyrighting, placement, targeting, profiling, as well as some basic like ability to measure impact, to report on it. You know the ability to kinda put a full campaign together. Most people realized that, search advertising is just the same as any other form of advertising. So amount of prep is to be put like into television, radio or classified advertisement as you would have advertisement in search engine. So in a consultantship is the whole understanding of these things. True thing is, they can have a specific experience relatable to a business. For example running shoes, they should have done some related site, like a pair of some related type of shoe, hiking boots or something. If you have to make lead generation, mortgage, you should definitely some experience doing mortgage. You know things of that nature. So they gonna have specific ability to work with clients who are either like you or similar to you. Whether they’re just not gonna be able to drive measurable business results. Think of finding as you, or offering, finding the Adwords consulting offer that we provide is not only reasonably affordable but also holistically appropriate for your needs. Customized to your unique situation. So thank for watching this video. I hope you appreciate the content and if you have any questions about Adwords consulting or how Google Adwords consulting impact your business, send them to question@seachermag.net. Thanks very much.
