Direct response online advertising gives you an immediate way to create website traffic. Perhaps this is why so many companies are pouring money into direct response advertising. Nearly 60% of the $50 billion spent on digital ads in 2014 was spent on direct response advertising, according to Advertising Age. It is a form of advertising that gets results, results worth paying for.
So how do put direct response online advertising to work for you, especially on a limited budget? The key is learning to leverage low-priced options, like Google AdWords.
Putting Low-Cost Direct Response Online Advertising To Work For You
Currently Google AdWords is one of the top options available for businesses and websites that want a low-cost option for direct response online advertising. Utilizing AdWords gives you a number of advantages, including:
Visibility
There are few advertising options that offer more visibility than Google AdWords. Because so many websites include ads from Google in their design, your advertisements have the opportunity to be seen all over the web. The level of visibility you achieve will be based to some extent on what you are willing to spend, and therefore achieve a higher Ad Rank. But you can also affect the visibility of your bid by improving its quality.
Google is interested in creating the most relevant ads it can, so the more relevant and useful your ad is, the more likelihood it will be shown to site visitors.
Low-Cost
Google allows you to bid on where you will have your ad placed, a bid which is most commonly based on cost-per-click. This means you are offering a set amount of money for each time the ad is clicked. If the ad is not clicked by site visitors, you do not pay any money.
This gives you a very cost effective way of getting your direct response online advertising out there, while also ensuring that you only pay when the ad placement actually benefits you. While there is no guarantee that the person clicking will convert when he or she gets to your site, the ad has still completed its purpose. It got you a response.
Adaptability
In the old world of direct response advertising, you would come up with an ad campaign, send it out, and hope for the best. If it did not work, you would have to go back to the drawing board, hoping your next effort would be more successful.
Google has made this whole process much less time consuming, and given you far more control over how you adjust your advertisements. You can link Google Analytics with your AdWords, allowing you to get current data on exactly what visitors to your website are doing. This means you can immediately know what ads are working, and how they are working. You can see what ad was clicked, and what the person who clicked it does on your website after he or she arrives.
This means you can adjust your ads on-the-fly, and quickly duplicate your successes as you discover them.
Personal Control
You may choose to hire a marketing company to help you get the most out of your advertising, but this does not mean you want to give up all control. Google AdWords allows whatever marketing company you are using to put your AdWords account under an umbrella account, known as a My Client Center (MCC) account. The marketer can manage the day-to-day details of your AdWords account, but you always have access to what is going on with your account, how it is performing, and insight into how your advertising dollars are being spent.
