When you start adwords consulting it can be an incredibly exciting process, but you have to moderate your excitement or risk taking on a less than awesome opportunity. If you keep your client’s needs in mind, take on jobs in a reasonable manner and stay on the up and up, you will have a very high likelihood of many successful and highly profitable campaigns.
Give Your Clients Access
There is an account type called an MCC or My Client Account, and it is important to always give your clients access to this type of account. As great as your contract may be at keeping everyone’s roles well defined and as great of a relationship as your adwords consulting business may have with every client, it’s important to always let them in on everything. If your adwords consulting involves “hiding” information from your clients, or even the perception of doing so, this can really hurt your relationship with them down the road. As well, some day they may decide to go on to greener pastures and not use your adwords consulting services any longer — and this can get awkward if you’re running their account.
Show Your Work
Back in school, did your teachers ever tell you that showing your work lets them see how your thought process handles a problem? This is even more important now, as entire businesses can be made or broken based on marketing data. In this case, linking adwords to Google Analytics is powerful because you can show your rate of conversions, what each one means to the bottom line, and how you’re actually making these conversions happen. When you want to demonstrate that your adwords consulting business is doing well for your clients, there are few better ways to do this than through showing your work.
Keep Studying
Joining Google Partners is another good tool in your toolbox that is designed specifically to make you a better marketer. When your adwords consulting business uses GPartners, you can use industry research and all kinds of training to become a lot better at what you do. With this being your profession, you should know everything you possibly can about how to market as well as possible. You can even take exams that can certify you in adwords, which is a great way to give your clients greater confidence in the work you do.
Keep Your Quality Solid
There is a lot to think about concerning your quality score and how it affects how well you give your clients what they need. Basically, through aligning a large number of variables that show how greatly your clients are doing their job, you can increase the quality score and make your clients more money. This grows your status, is more likely to garner you more clients and can be used as powerful leverage when you go to renegotiate your compensation. While it’s never a good idea to obsess over your quality score, this is something you can’t afford to ignore.
Work to Get the Best Ad Position
Your ad position is important because of the way that people look at ads. If you are not part of the first impression a person gets when their search results load up, you can easily find yourself being left behind and not having the level of responses you need to get. This can harm your clients, which in turn harms you. By keeping your quality score up and offering competitive bids, you go a long way toward having your ad position be high.
Adwords consulting is not always easy, but it’s an enjoyable challenge.
