What you don’t know about the value of duplicate leads could hurt you. This lead generation strategy has received so little attention from marketers in recent years, its potential remains largely untapped. You can benefit from unlocking the power of duplicate leads if you understand how they work — and the new Leads360 study does …
A question that comes up constantly for us is “What lead cost/CPA/CPL should I have?”; and since the answer varies greatly on lead type/quality, sales method and industry we decided to condense it into something dubbed the Lead Cost Formula, complete with a lead cost calculator(end of post for the calculator). Now a few disclaimers: …