Serving ads to people that have previously visited your website is known as retargeting. It’s a well-known fact that a small percentage of the audience will convert during a first visit. This is why retargeting has such a great appeal for marketing professionals.
Learning a bit more about the technique, it’s benefits and limitations will help you figure out whether retargeting is the way to go in order to accomplish all of your promotional goals.
The Huge Role of Ad Ranks and Positions
Ad position plays a huge role in the effect this ad has on the user, thus the concept is also critical in the world of retargeting. Numerous surveys tell us where on a page the user goes and which parts he doesn’t pay attention to.
When we’re talking Google Ads, the position depends on the Quality Score of your site and your particular bid.
Ad Quality is what influences the score the most, but you can still have a mediocre ad with huge coverage…just pay more.
- Using Quality Scores for Best Optimization Results: Quality Scores are a critical criterion when it comes to AdWords and practically all types of advertisement through Google services. If you want to influence the users enough, you have to have at least 7/10.
- AdWords, Analytics and How They Ease Your Whole Campaign: Linking AdWords to Google Analytics may seem like yet another world conspiracy or a danger to your personal data, but it is definitely not so. If you are using both these service anyway, linking them will just ease the transfer of data between the to services.
Uses of the My Client Center Account Option
My Client Center (MCC) account is a tool used by professionals. Agencies and individuals who take online marketing seriously use if for several main purposes:
- Oversee and maintain all AdWords accounts from one single tool
- Easy dashboard overview for fast and accurate manipulations
- Automatic alerts, set by the user, for multiple AdWords accounts
- Create and link different accounts from the MCC one
The bad sides of this are somewhat understandable, considering the type of service provided:
- Only a user with Administrative Access can unlink optional accounts from your own one
- These optional login accounts can be created only via the original AdWords interface
Google Partners Benefits
Google Partners is a way to connect to other business owners and advertisers. But that’s not all, via this platform, you can also reach out to consultants, digital marketing professionals and people from other sectors of the online marketing industry that can help you achieve success the easy way.
By using the platform, you’re helping your retargeting marketing strategy. How? By helping you pass the Google Analytics Individual Qualification (IQ) certificate and become an online guru yourself. Free exams and training materials are provided for the users.
Here are some of the benefits of the program:
- Partner Badge proves your reliability
- New clients are in the same platform, easy to reach and speak to
- Get full access to your sites by connection your Google account
- The IQ certification
Naturally, there are also some bad sides of all this:
The certification is available only in a limited number of languages
- You cannot sign in without having an email that is linked to a Google account
- You must have a My Client Center manager account to sign up as an agency or a marketing professional
