Say you want to offer your website to advertisers for extra revenue. What is the best way to go about it? One of the most popular means of internet marketing revenue generation is the PPC (Pay per Click), also known as CPC (Cost per Click). With PPC, advertisers will pay you each time their Ad is clicked on by users. There are two ways in which you can run this campaign: by doing it yourself, or engaging a third party agency to manage your PPC investment.
Managing your own PPC investment
The three main goals for running a PPC campaign are reach, speed, and flexibility. To achieve this, you must ensure that your website is attracting the right target customer activity as efficiently as possible. You also need to understand how to set up your PPC bids, target the right customers, and undertake a coordinated advertising strategy.
There are multiple PPC management platforms that can ease the process through which you manage and sustain this venture. You should invest in a PPC management platform that can
- Guide you on how to adjust and optimize your keyword bids for higher revenue
- Alert you on keywords that are no longer delivering returns
- Suggest some keywords that might be useful for your bid
Using analytics, you can also track the progress of your investment, and make prudent decisions for future action.Which ads are generating revenue for you? How are your bids and keywords performing? With this, you can be able to make informed decisions on what to change, including which accounts are not worth investing in. There are multiple platforms that can also manage this process of analytics for you, including Google AdWords and Analytics.
There is also the issue of managing your clients – the advertisers. Currently, there are systems that enable you to work with all your ads and accounts in a single platform, for example, Google’s MCC.
Lastly, it is always important to stay informed, and connected with the broader PPC Management community through advisory platformsand support groups. With these, you can also stay informed and up to date on the latest trends, and stay ahead of the competition.
Using a PPC management agency
As you see, it is possible to run and manage your own PPC campaign. However, if all your need is for your business or website to generate revenue for you, it might be too difficult to begin learning how to navigate this fairly complicated field. In addition, the PPC investment is not a once-off task, but requires constant management which could be time consuming if poorly managed. Many companies lose income, and often invest too much for very few returns.
This is where third party PPC management agencies come in. There are lots of agencies out there that are well versed in the world of internet marketing, and are skilled in ensuring that your website generates maximum revenue for you.
These agencies understand and keep up with the latest features and trends in PPC management, including key-word selection, bidding strategies, and testing. If you outsource to these companies, make sure that they have a clear understanding of your goals, objectives and expectations, and what you seek to achieve through your PPC investment. Once the agency understands what you need, they can then customize the best strategy for you.
Summary
As you can see, utilizing the services of a PPC management agency takes the load off your back, allowing you focus on critical revenue generating aspects of the business.
