Pay per click advertising is a great way to drive a large amount of targeted traffic to your website, resulting in increased sales, and an increased bottom line. Managing a PPC campaign though can be time consuming with hours going into keyword research, increasing your quality score, and figuring out bids. Using a PPC management company to do the hard work for you can free up your time to concentrate more on dealing with the business itself, as opposed to the online advertising aspect of it. A PPC agency can help grow your business by doing things such as:
- Increasing the amount of traffic to your website.
- Give you higher quality traffic, leading to more conversions.
- Optimize your ad copies for maximum CTR.
- Find the right price for your keywords.
Increasing your Traffic
The amount of traffic you have coming into your website plays a large part in how effective your PPC campaigns will be. A PPC management company can increase the total number of people landing on your site by fine tuning everything about your ads. One of the benefits of using a PPC agency to increase your traffic is that you still retain ultimate control over your Google AdWords account, since most professional agencies use the My Client Center function on AdWords to manage your campaigns, and let you see what is going on. You can get access to the raw click data through your own AdWords account, letting you see progress over time.
Getting More Conversions
The traffic coming into your website has to be of high enough quality that there is a reasonable chance a visitor may either buy something, or turn into a lead. This can be easily tracked when you link your Google Analytics account with AdWords. Traffic quality can be controlled by a PPC management company by using specific filters to only target people who are interested in what you have to offer, and who have the ability to become a customer either now, or in the future.
Perfecting your Ad Copies
Your ads should be eye-catching to potential visitors, but only to those who may be of value to you. Since you would be paying per click, your ads need to be tailored in such a way that, depending on your keywords, only certain people would be interested in clicking on it. As a Google Partner, we understand what it takes to make an ad copy that will get in enough traffic for your campaigns to be profitable, but not so much traffic that you get a lot of visitors who only stay for 30 seconds then leave.
Bidding Correctly
Your PPC management company will always be looking for ways for you to get the most traffic, paying as little as possible per click, thus ensuring you have the highest ROI. This may include changing keywords, improving your quality score, or settling for an ad position further down the page. Bidding too high will run through your budget relatively quickly, while bidding too low will reduce the amount of traffic your website will see.
As a PPC management company, our job is to make sure you get the most out of your online advertising budget. Lots of time and effort goes into creating a successful PPC campaign, let us put our expertise to work for you.
