How Do I Create Awesome Content For A Landing Page?

Hi, I’m Aaron Opfell, founder and owner of Searchermagnet. A boutique digital marketing agency. I’m here on the internet answering your questions internet marketing. Do you have a question? Email it to question@searchermag.net and I will answer it for you. Today’s question comes from John P.  John P asks, How do I create awesome content for a landing page? John, I’m glad you asks. First of all, what is a landing page. I taught a class called Lee Landing Page at Hackerlab. What the first question I got ask, what is a landing page. I think the awareness is better now since I taught that class in 2012. But still people are what, what is a landing page. So I would say, my definition of a landing page is in page created by a marketing or whoever to be the destination of a campaign or type of traffic for somebody who has a particular set of issues right. So, you haven’t get content for your landing page and so when I say awesome content, what would John P. probably is after is sales, conversations which is about we are experts right is driving those conversions. You landing page being the bottom of the funnel. So how do we create great content that drives people into that funnel, get them to do what you wanted them to do. Is it hypnosis, is it you know black magic, jujitsu? What? What do we do to make this content really compelling. Well, it’s gonna be you know comes from an outline, and this outline is gonna be a detailed set of points that already answer to a buying question that someone asks. Right? This question ironically, how do I create awesome content for a landing page is a bargaining question right. You might ask me that. I saw landing pages, I create landing pages, you might have this question before you bought the service from me. Weird right. But in this case, you have to answer the buying question or questions if their related, of the person very soundly, you know this out right. So this is turn into content and the content is gonna be point by point, very precise, very complete answer to someone questions. Or they will just not gonna buy from you and you will not quite know why.