Hiring a Google Adwords consultant from an established PPC agency can go a long way in making sure that your pay per click campaigns are really doing the most that they can for your business. Through the use of the My Client Center service that Google offers, an agency can easily manage dozens of separate campaigns while still staying within the Adwords terms of service. Other ways an Adwords Consultant can help you boost your business include:
- Integrating Google Analytics with your Adwords campaign in order to identify places for improvement.
- Using knowledge gained through a special partnership with Google in order to better serve clients.
- Figuring out exactly how to maximize the number of people seeing and clicking your ad, while minimizing cost.
The Importance of Data
Knowing exactly where people are coming from who visit your website, and what pages they are landing on organically can greatly help your PPC efforts. One of the easiest ways to do this is by combining the tracking system of Google Analytics with your Google Adwords campaigns in order to more accurately judge where people have the most interaction on your website. Once you have this information, your PPC efforts can take on a more narrow focus in order to help drive more traffic to those areas.
Analytics integration can also help show you how you can improve your website when there isn’t as much visitor interaction. Taking aspects of pages that are better at procuring leads or sales than others, then applying them site-wide, can result in a big increase in visitor interaction.
Connections with Google
An Adwords consultant, who is part of a PPC agency that Google partners with, can gain access to many different tools, workshops, and programs that someone on a marketing team for a business generally cannot access. This is done in order to establish a framework for PPC companies to help better develop their clients’ paid advertising campaigns through Google.
Consultants learn all about what goes in to making a successful PPC campaign, while at the same time gaining more knowledge about how the process works on Google’s side. Seeing the entire picture makes it much easier for an Adwords consultant to tweak your campaigns to deliver the best results. A Google Partner will also be able to try out the newest features for Adwords well before the general public can, possibly increasing the value that your ads bring you even more.
Getting the Most Out of your Ads
It is absolutely essential that you get the best return possible on your PPC campaigns. Google Adwords consultants are always looking for ways to get you more clicks for less money. This generally includes improving your Quality Score, which is Google’s way of determining how relevant the ad copy is to the page where a visitor would be directed, and how the visitor would react to the page. Increasing Quality Score is one of the easiest ways to get more clicks, pay less for those clicks, and run a good PPC campaign.
The other factor that goes into getting the most out of your ads is your ad rank. This is where your ad shows up in the search engine. If your ad rank is high, you will probably get more clicks than if your ad appeared on the 4th page of results. Keeping your ads ranked highly is an important part of any PPC campaign, which ultimately, is another way how an Adwords consultant can help you boost your online business.
