If you are a successful mortgage broker, you probably commit a reasonable percentage of your revenue to marketing and advertising. However, unless you are properly using the power of the Internet, and especially local-oriented strategies, you aren’t getting the full bang for your buck.
You probably read a lot in your trade magazines and other sources about online marketing, the use of your website, and adding social media platforms. While this is helpful for making you aware of these new tools, few local businesses are fully taking advantage of the way both search engines and digital agencies help them attract specific qualified leads.
One of the significant advantages you have in reaching prospective mortgage applicants is your ability to focus on narrow keywords and niches. This allows you to maximize your spend if you know what you’re doing with such things as content marketing, PPC and Google AdWords. For example, FHA mortgage leads can be created by understanding the actions of the Federal Housing Administration and taking advantage of those activities.
Fulfilling Its Mission while Helping You
The FHA is tasked to fulfill its role of providing assistance to lower income individuals seeking a mortgage. By providing insurance to lenders, it seeks to make more lending sources available. The FHA has a marketing program to reach out to these potential borrowers, and utilizes traditional , as well as online, marketing efforts.
Wisely Leveraging Your Marketing Dollars: Online Insights
As an FHA mortgage consultant and broker, SearcherMagnet explains you will gain significant benefits from understanding this use of online advertising by the FHA. If you are seeking FHA mortgage leads, you can seek placement for your ads on the websites, web pages, and social media platforms where FHA advertises. Likewise, you can respond to current news, such as the announcement of the 3 percent down payments, by modifying your AdWords, PPC, and other online advertising strategies.
When you are positioned as a qualified FHA mortgage broker on the same digital page as an FHA ad the generated FHA mortgage leads when someone clicks are based on geographic locations, making the lead all the more valuable. The same effect benefits you for ads that appear as news, such as the announcement of the down payment change. Local lenders also work with the FHA to advertise their role in the programs, and you can get the same effect for FHA mortgage leads when you are placed on those pages and near those articles and advertisements.
Of course, the reality of the challenge for many brokers is the knowledge required to optimize your online marketing spend and capitalize on these placements. Online advertising is a rapidly changing field of both art and science, and requires ongoing education and training. If you can take the time to find and work with the right agency, they will greatly improve your ability to attract FHA mortgage leads and other qualified prospects. They can show you how to set up a My Client Center where you control your budget and account, but they help you make the right decisions and purchases.
Also, these professionals will explain such things as ad placement and positioning, which helps you better leverage the FHA advertising. They will also introduce you to other, powerful tools, such as Quality Score metrics and Google Analytics. As you gain more awareness and skill with these capabilities, you will find your marketing investment yielding a more attractive ROI.
Perhaps the most important things to understand in building your marketing strategy are persistency and consistency. Call us for help with building a long-term strategy to generate FHA mortgage leads.
