Outsourcing is a business strategy that allows you to outsource some of the tasks required by your business to a third-party company. Outsourcing provides you with a flexible workforce while allowing you to focus on important business issues. What is outsourcing your website update? Outsourcing your website update is giving out contracts of a business …
What is a Marketing Plan? A marketing plan is a strategic road map for bringing a product or service to potential customers. It takes extensive research and strategic thinking to come up with an effective marketing plan. Marketing plans are a straightforward playbook that business owners use to outline advertising strategies that could generate leads …
It’s been a year since we’ve seen such a major shift in the SEO landscape. Google has made major changes to its algorithm, the biggest being the demotion of long-standing major ranking factors such as “domain authority” and “expert-babble.” At the same time, they’ve added new and exciting ranking factors like “mobile-friendliness,” “user experience,” and …
No channel is as accountable as PPC advertising with regards to marketing spend ROI. Formulating effective Google Ad landing pages is critical for greater volume of conversions and better ROI. Creating a landing page that facilitates your overall PPC campaign is never an easy task. A well-strategized and optimized PPC campaign is only half the …
What is Click Fraud? Click fraud is when competitors manually click on your pay per click advertising campaigns to increase your marketing costs. This malicious and widespread practice also damages your advertising plan by running through your weekly budget earlier in the week than you had planned. Click fraud also increases your costs because campaigns …
We’re excited to share that as of Q2, 2019 our Client Advisory Board is back! The vision for SearcherMagnet CAB 2.0 is to be THE definitive authority on online lead generation, as it pertains to advertising, marketing, sales and success, stemming directly from our all-new, inside-out, totally revamped, client-results-driven brand. A lucrative exclusive to SearcherMagnet …
The holidays are upon us! Here at SearcherMagnet, we like to find ways to celebrate. Many business owners are forced to look at this time of year with a sense of dread, because in addition to the holidays, it’s about time to close the books for the year, and that means evaluating your upcoming tax …
I want to tell you about an expensive trade show marketing experiment we did. We learned: Exhibiting at a conference only provides brand awareness to your partners and competition. Most of the contacts were competitors or vendors. If it was a qualified contact, it was almost always not the idea point of contact. To get …
In highly competitive industries, it’s simply not enough to have a beautifully designed and expertly developed landing page. There are many psychological traits that your audience has that are very hard to measure and design for if you don’t know about them. At SearcherMagnet our whole philosophy is that results can be best achieved through …
Have you ever wondered how AdWords coaching can help you realize the ROI performance that you desire on your AdWords account? Effective AdWords coaching works no different than professional sports, such as the role of the coach in the NBA or NFL. A good coach is patient, methodical, a great trainer, and highly knowledgeable and …