If online visibility is essential to your business success, you know effective advertising in the Internet world is an increasingly complex challenge. There is a constantly evolving sophistication of online marketing tools. This makes it virtually impossible for the average business person to fully utilize and leverage these capabilities. As a result, most successful and …
There are a great many homeowners in the US who are eligible for Home Affordable Refinance Program (HARP) refinancing, but many of them are not aware of that fact, and many more cannot be located because there is no comprehensive list of eligible homeowners. In order to conduct business with this huge segment of the …
Display advertising in the social media market can be very lucrative with the right positioning. The key is to understand the types of display advertising and how to match it strategically to your service or product. Having this knowledge will help if you are looking to DIY or hire a marketing professional. Search Results Display …
Targeted advertising for businesses is the perfect catalyst to deliver traffic to your website and inspire customers to take advantage of your products and services. Online paid advertising can make much more of an impact on potential consumers than the manipulation of website content or efforts to improve SEO optimization under some circumstances. It taps into …
Online marketing clearly has the upper hand in performance tracking when compared to traditional advertising and marketing methods, due to the accuracy of analytics data. Cost-efficiency is the name of the online marketing game, however, and you don’t need much data to know that your bounce rates and cart abandonment rates aren’t making things easy. …
Dynamic Remarketing empowers businesses to sell products online in an incredibly effective manner. It targets individual customers who’ve already expressed an interest in the company’s products. When shoppers visit the company’s website, their activities are monitored for future dynamic remarketing purposes. These shoppers will be shown ads for the company’s products because they constitute the …
What is AdWords? AdWords is Google’s advertising platform that lets businesses reach new customers by providing users with your information when they search for related terms. This means that your ad is displayed to people who are already looking for similar products or services to what you offer, giving you the power to target your …
Using Google’s online advertising medium AdWords as a marketing tool to increase sales requires a bit of strategy. Why terms such as Ad Rank and Quality Score are important to your online campaign are good to understand in this highly competitive marketplace. Google AdWords if used effectively will yield the desired results. Where You Stand …
AdWords Editor Here’s some news online advertisers will be excited about! Google just released a new version of AdWords Editor that improves the way AdWords campaign managers can track and manage their sitelinks. Version 10.2 of AdWords Editor also contains several additional feature updates. Upgraded sitelinks are important for advertisers – they provide important additional …