Targeted advertising for businesses is the perfect catalyst to deliver traffic to your website and inspire customers to take advantage of your products and services. Online paid advertising can make much more of an impact on potential consumers than the manipulation of website content or efforts to improve SEO optimization under some circumstances. It taps into …
Online marketing clearly has the upper hand in performance tracking when compared to traditional advertising and marketing methods, due to the accuracy of analytics data. Cost-efficiency is the name of the online marketing game, however, and you don’t need much data to know that your bounce rates and cart abandonment rates aren’t making things easy. …
Dynamic Remarketing empowers businesses to sell products online in an incredibly effective manner. It targets individual customers who’ve already expressed an interest in the company’s products. When shoppers visit the company’s website, their activities are monitored for future dynamic remarketing purposes. These shoppers will be shown ads for the company’s products because they constitute the …
If you are looking for a way to generate traffic to your website, paid advertising is worth your consideration. There are numerous paid advertising methods and the most effective are the ones offered through online services. While SEO and website content is important, these strategies don’t generate nearly the same traffic as online ads. Ad …
What is AdWords? AdWords is Google’s advertising platform that lets businesses reach new customers by providing users with your information when they search for related terms. This means that your ad is displayed to people who are already looking for similar products or services to what you offer, giving you the power to target your …
Using Google’s online advertising medium AdWords as a marketing tool to increase sales requires a bit of strategy. Why terms such as Ad Rank and Quality Score are important to your online campaign are good to understand in this highly competitive marketplace. Google AdWords if used effectively will yield the desired results. Where You Stand …
In order to gain a deeper understanding of internet advertising, it’s necessary to dig into some detail on the process. What makes some internet advertising projects outperform all the rest in terms of client satisfaction, ranking, and overall ROI? It helps to have a well-designed product from the start, good communication between the advertising agency …
[ujicountdown id=”Post Pop” expire=”2014/03/24 18:00″ hide = “true”] After a near 8 month hiatus, It’s back and leaner than ever. Lean Landing Page is a must-attend event for small business leaders. Maybe you don’t have a landing page for your business, or don’t know where to start. Maybe your business has been online for years …
AdWords online advertising strategies sell products and services through direct online sales, but what about the users who leave a website without making a purchase? Gathering data on those potential customers and specifically targeting them is a critical way to drive offline sales. There are many channels for offline conversion, including phone calls and in-person …
Scroll or Skip to Infographic If you’re a successful internet advertising company, you know that regardless of any other factors, there is one thing that always remains true: Adwords is King. In the last decade and a half, Google has grown Adwords from a small, highly misunderstood service, to being one of the largest and …