Advertising

How to Hire the Right Google AdWords Ad Agency

If online visibility is essential to your business success, you know effective advertising in the Internet world is an increasingly complex challenge. There is a constantly evolving sophistication of online marketing tools. This makes it virtually impossible for the average business person to fully utilize and leverage these capabilities. As a result, most successful and …

The Difference Between Banner Advertising and Pay-Per Click

Ever since the internet marketing boom began, marketers have been scrambling to figure out the most effective ways to connect with consumers on the web. One of the most prevalent forms of internet marketing has been display advertising (outbound advertisements on websites). Generally speaking, there are two types of display ads that exist: banner advertisements …