Although Google has put in place sophisticated detection systems for invalid clicks in paid search, it’s still critical to understand what they are and the precautions you can take to filter out these clicks before they show up in your data. Invalid clicks in Google ads are illegitimate, unintentional clicks that result from malicious software. …
With pay-per-click (PPC) advertising, you should gain cost-effective, efficient marketing. You only pay when someone clicks your ad. Still, you may worry about paying for clicks that don’t help you. Competitors might overload your ads, or malicious software can flood you with clicks. AdWords calls these invalid clicks (for fake clicks) and bot clicks. …
Are you just not getting the desired results from PPC? Should you be concerned, about what, and how much? These are questions only you can answer, but we can offer recommendations based on our experience. Prior to undertaking the SearcherMagnet audit and and switching to SearcherMagnet, our clients had one of the following high level …
We’re excited to share that as of Q2, 2019 our Client Advisory Board is back! The vision for SearcherMagnet CAB 2.0 is to be THE definitive authority on online lead generation, as it pertains to advertising, marketing, sales and success, stemming directly from our all-new, inside-out, totally revamped, client-results-driven brand. A lucrative exclusive to SearcherMagnet …
The holidays are upon us! Here at SearcherMagnet, we like to find ways to celebrate. Many business owners are forced to look at this time of year with a sense of dread, because in addition to the holidays, it’s about time to close the books for the year, and that means evaluating your upcoming tax …
I want to tell you about an expensive trade show marketing experiment we did. We learned: Exhibiting at a conference only provides brand awareness to your partners and competition. Most of the contacts were competitors or vendors. If it was a qualified contact, it was almost always not the idea point of contact. To get …
During my time as VP of Marketing at Reverse Mortgage Solutions, my primary goal was to build and scale our sales organization. We had seen a dip off in TV lead generation, and we needed to get into the digital space. With the help of Aaron and his team at SearcherMagnet, we went from 11 …
In many ways, using the internet is like a battle. Whether a soldier shoots a gun or a pilot drops a bomb, they have an intended target that they want to hit. Rather than weapons, in most cases, people use search engines to locate their intended targets. The websites that provide the most apparent and …
One of the top uses for business loan proceeds is funding marketing. But however you intend to use the funds, it can be confusing and difficult to tell the different financing types apart. So we’ve compiled some of the top funding sources by type of funding. These companies offer the kind of cash infusion that …
As expected, you will need to fine tune your strategy once in awhile to make sure that it is still on par with your business needs. After all, it takes time, effort, experience, and technical acumen to create and implement the digital marketing strategy that effectively promotes your brand online and addresses its main points. …