If you are a small or medium business that has marketing assets or media buyers on staff that are not getting any ROI through Adwords, then Adwords Training may be right for you. Many companies are in an awkward position where they have a marketing role, or a person responsible for internet marketing, but not enough HR resources to have someone dedicated full time to the task. Since Adwords can literally be a full time job, it is difficult for someone working on it in a part time or limited capacity to stay on top of constant changes to Adwords algorithms, editorial policies, and more. Not to mention that keyword and bidding strategies to effectively dominate your competitors in Adwords continually change. This is where SearcherMagnet’s Adwords training solutions come in.
Adwords Training is different than Adwords Coaching, because Adwords Training assumes a basic to intermediate familiarity already with Adwords. Our Adwords training program is different depending on the role of the person we are working with. Here are some common training scenarios:
- Owner/CEO — As the person resopnsible for the business economics, Adwords is often frustratingly difficult to pull insights out of, especially those related to cost and ROI. Is conversion data being accurately collected? What is our lead cost? What is our cost per acquisition? How does that compare to the performance of other channels? Are our CPCs increasing or decreasing over time? How do I communicate our company objectives to the person managing Adwords? These are all perspectives we can provide.
- CMO/Marketing Department — We provide this type of Adwords training most often to companies who do not have a primary focus in internet marketing. While some of them may be highly focused and skilled in offline methods of marketing such as television, direct mail, or classified advertising, many of the skills of those methods are lost in translation online. We can work with marketing goals to help bridge the gap between the types of marketing they are familiar with and Adwords, to help them apply copy and targeting strategies online, and guide them on the process of creating ads and strategic objectives while measuring and creating performance. This type of Adwords training can dramatically increase the effectiveness of your marketing department and resolve concerns that you may have with their internet marketing development.
- CTO/Web Developer/IT Roles — This role is unique because they will already have a large technical expertise, which is very helpful when working with Adwords. However if you are experiencing problems in areas such as proper lead tracking or conversion codes or things like bad quality score, underperforming landing pages, high bounce rates, problems with specific browsers or mobile device, this type of Adwords training can help educate your technical assets on how to better cooperate with your marketing and media departments. The benefits of our Adwords training program helps with the marketing department in a more technical way, allowing your IT department to understand the importance of executing Adwords and their role in ensuring that happens without a hitch.
- Sales — A lot of sales people have never been trained on how to work online leads, especially leads from Adwords. There are some characteristics of lead generation when coming from Adwords that, if utilized properly by the salespeople, can increase sales, contact, and close rates dramatically. Our Adwords training for sales will emphasize the proper way to contact and follow up with online leads. It will cover how to improve responsiveness by leveraging unique information only available from Adwords, and can greatly improve your sales departments trust in the marketing department, as well as the overall quality of the leads. This can be very expansive and can even include sales scripts, advice on hunt groups, and lead distribution.
These are the four basic types of Adwords training that we offer. As an Adwords trainer, we can work with almost any situation and organization’s goals. We recommend Adwords training in a variety of situations, but it works best for larger organizations that want their internal assets to execute on Adwords and need a little bit of help making that run more smoothly. It is also a good idea for example when starting a new campaign to provide a couple of hours of training to your sales staff to properly work the leads. No matter what your situation, if you have staff that needs to be better at Adwords, we can help you reach those goals.
