Adwords IP address exclusion is a powerful way to control your metrics and avoid accidentally affecting them via internal traffic. However, you can also use to prevent “spam clicking” by your competition. Keeping the IP addresses of your clicks solid will make sure that only the top quality clicks will impact your metrics or reach your sales team to be processed further.
What is Adwords IP Address Exclusion?
Adwords offers a powerful suite of tools that allow you to manage your entire experience. One of the more powerful versions of this tool suite is the ability to block certain Internet protocol or IP addresses from being logged in your analytics data. This can save you from having a lot of click issues that may seem like administrative silliness but that can cost you a lot of money down the line.
Maintaining Your Links
The use of Adwords IP address exclusion will make it far easier for you to maintain your links. Think for a second about how often you probably click on your own links, just to monitor the flow of a sale. If you haven’t checked out your own link process lately, you should definitely do so. Getting a “customer’s eye view” of how your business goes through the sale process can help you relate to their experience, which in turn will help you refine that experience. The easier and more pleasant your sales go, the more of them you’ll likely make. But when you click a link without IP address exclusion, you may accidentally end up paying for a sale that never happens. Considering that this is a fairly easy process, excluding your own IP address is a great step to take.
Avoiding Spam Clicking
Spam clicking is an unfortunate problem that many business owners face. When you offer a PPC reward, some unscrupulous website owners will click on your link in order to raise their own payment level. While you should ideally not be working with groups or individuals like that, sometimes the temptation is great even for the otherwise honest to take a few extra clicks. By using Adwords IP address exclusion to keep your associate websites honest, you remove this potential problem from ever becoming an issue.
Keeping Your Metrics Solid
Your metrics need to be carefully maintained, or you may fall victim to “market to everyone” syndrome. If your marketing efforts are not focused, you may be attracting buyers who ultimately end up being unsatisfied with what you produce. This wastes time at every level of your organization, and it can hurt your bottom line tremendously. By having the ability to exclude IP addresses, your focus can stay on your ideal customers instead of saturating less-viable ones.
This relates to Adwords IP address exclusion because in some cases, a given link becomes a hindrance instead of being an asset. When you exclude certain IP addresses, you enrich the quality of clicks you get the same way you filter out spam emails or screen your phone calls. Ultimately, you can keep your metrics data solid through the calculated use of IP address exclusion.
Managing Your Adwords
Managing your own Adwords account can be a challenge. After all, you’ve already got an entire business to run. In some cases, even keeping up with your own account’s Adwords IP address exclusion can be a burden. You may want to consider outsourcing the management of your Adwords campaigns to an outside company that specializes in just this kind of operation. The investment you make in outsourcing is generally an investment that ends up paying you several times over.
