AdWords Editor

Here’s some news online advertisers will be excited about! Google just released a new version of AdWords Editor that improves the way AdWords campaign managers can track and manage their sitelinks. Version 10.2 of AdWords Editor also contains several additional feature updates.

Upgraded sitelinks are important for advertisers – they provide important additional information for search engines to find links online. Let’s take a look at how Google’s makeover will be easier for AdWords campaign managers navigate.

First, upgraded sitelinks can be copied and pasted between different advertisement groups or even between different advertisement campaigns. This is time-saving news for online marketers who manage multiple AdWords campaigns or use different advertisement groups to monitor channel performance. Here’s another time saving feature — if you need to make changes to sitelinks, you can now do so at the ad group level or campaign level. With the upgraded AdWords Editor you can also include upgraded sitelinks in imports and exports.
The new AdWords Editor also has an updated “Audiences” tab, with a column of data to indicate the number of search users in that defined group. This can help you see at a glance whether or not you’re hitting the mark with your target audience.

Every new product release includes a smaller set of upgrades. Google AdWords is no different. If you manage an AdWords campaign, you’ll be happy to know that some of the file size and character limits have been extended. The allowable length for destination URLs has increased from 1,024 to 2,076 characters. The larger character limit applies not only to destination URLs, but to image ads, text ads and template ads. In addition, you can upload image file sizes of up to 150K. If your advertisement campaign has been designed to use automatic bidding, you can now also opt in for accelerated delivery. If you are targeting mobile device users, you can now use a dynamic insertion format for sitelinks and ads using the {ifmobile}{ifnotmobile} commands.

Google will give AdWords advertisers until September 23, 2013 to make edits to legacy extensions in their accounts. This includes all call extensions, sitelink extensions and app extensions. Advertisers who do not make the necessary transitions will be automatically updated by Google.

If you haven’t already switched over, the next time you login to administer your AdWords campaign, you will be greeted with a prompt to install the updated version of AdWords Editor.