The SearcherMagnet Audit
Where’s the waste?
There are a lot of moving parts in PPC and shiny objects appear daily. In our experience, any waste identified in the PPC account signals system shock. The good news is that a permanent solution starts with clearly and accurately determining root cause. Here’s how we do that:
1. Sales Audit
Begin With End in Mind
We will analyze your current lead flow, your pipeline, and your conversion. We benchmark against the competition. Will the current software, structure and strategy support your goals?
2. PPC Audit
Campaigns, Ad groups, Ads, Keywords
Deep dive into your PPC Account- no stone left unturned. Identify irrelevant targeting and keywords. Calculate opportunity costs. Identify nonperforming formats and targeting. What’s cosmetic vs structural damage?
3. Funnel
Map the Chokepoints
We examine what happens after people click your ads: retargeting, landing pages, call handling, autoresponders, attribution, analytics and more. Are you doing the right thing at the right time?
