Even if the cost of your keywords isn’t especially high, having the competition click on them strategically can significantly reduce the effectiveness of your advertising program – especially if you are targeting a slew of such words. Click fraud is, in general, a costly issue, with businesses losing more than $7 billion every single year …
Month: June 2019
Investing in Google AdWords is an excellent way to connect with potential customers, no matter what kind of business you run or products you sell. With AdWords you only pay when your advertisement is clicked, so most of the time a click represents a potentially interested customers. But what happens when someone accidentally clicks on …
Although Google has put in place sophisticated detection systems for invalid clicks in paid search, it’s still critical to understand what they are and the precautions you can take to filter out these clicks before they show up in your data. Invalid clicks in Google ads are illegitimate, unintentional clicks that result from malicious software. …
