With pay-per-click (PPC) advertising, you should gain cost-effective, efficient marketing. You only pay when someone clicks your ad. Still, you may worry about paying for clicks that don’t help you. Competitors might overload your ads, or malicious software can flood you with clicks. AdWords calls these invalid clicks (for fake clicks) and bot clicks.   …

Are you just not getting the desired results from PPC? Should you be concerned, about what, and how much? These are questions only you can answer, but we can offer recommendations based on our experience. Prior to undertaking the SearcherMagnet audit and and switching to SearcherMagnet, our clients had one of the following high level …